The New York International Automobile Show today launched its new poster campaign for 2016. Inspired by New York City and the skyscrapers that make it instantly recognizable around the world.
The New York Auto Show is an awesome combination of new ideas, technological innovation, exceptional concept cars and nearly 1,000 of the latest new cars and trucks. Over one million visitors are expected to visit the show this year to see what is truly possible from the automotive industry. The Show is also one of the most important trade events in New York City producing over $300 million in economic development.
116th New York International Auto Show 2016 Mar 25 – Apr 3, 2016. Javits Center 655 West 34th Street, NYC Logo Reveal
"While the New York Auto Show is a serious venue for potential car buyers to research every new car under one roof, it is also a place of entertainment and fantasy. We think this year's poster art captures these element perfectly. The new poster sets the tone for New York City's number one ticketed public event by combining the power of the City, with its iconic skyline, and the power of the automobile in a way that excites and enthralls," said Show Chairman, John LaSorsa.
The New York Auto Show is an awesome combination of new ideas, technological innovation, exceptional concept cars and nearly 1,000 of the latest new cars and trucks. Over one million visitors are expected to visit the show this year to see what is truly possible from the automotive industry. The Show is also one of the most important trade events in New York City producing over $300 million in economic development.
116th New York International Auto Show 2016 Mar 25 – Apr 3, 2016. Javits Center 655 West 34th Street, NYC Logo Reveal
"While the New York Auto Show is a serious venue for potential car buyers to research every new car under one roof, it is also a place of entertainment and fantasy. We think this year's poster art captures these element perfectly. The new poster sets the tone for New York City's number one ticketed public event by combining the power of the City, with its iconic skyline, and the power of the automobile in a way that excites and enthralls," said Show Chairman, John LaSorsa.